ANALISIS MARKETING LEMBAGA PENDIDIKAN TERHADAP KONSUMERISME JASA PENDIDIKAN

Abstract

In marketing educational services, it is necessary to at least pay attention to aspects of the needs of
users and customers of educational services by providing product offerings that suit the people who
need them, which is done by processing the marketing of educational services. The purpose of this
research is to find out how the marketing mix in educational institutions' marketing affects
educational consumerism. This study uses library research methods. The research results show that
through the marketing of educational services it is hoped that it will be able to produce satisfaction for
students as well as the welfare of educational institution stakeholders. When conducting marketing,
you must also highlight the uniqueness of the school so that the public can know the characteristics of
the school. The function of marketing in educational institutions is to create a good image of the
institution and attract the interest of a number of prospective students. Therefore, marketing must be
oriented towards "customers" which in the school context are called students. Marketing of
educational services is carried out using a marketing technique known as the 7P marketing mix,
namely determining product, price, location, promotion, people, process and physical evidence.
physical evidence).